1999 Advertising

Merial is supporting the effortsof veterinarians to improve equine health in their practices by providing the important programs and materials described below. Our goal is to help increase awareness and improve treatment of equine gastric ulcers.

We began with an ulcer awareness advertorial and journal advertisement placed in key equine publications highlighting the prevalence of equine gastric ulcer syndrome (EGUS). Both messages encouraged horse owners to consult their veterinarian for more information.

Later, we ran ads focused on raising awareness in the thoroughbred and quarterhorse segments, continuing to encourage horse owners and trainers to consult their veterinarian. These ads feature ringing endorsements by three prominent equine experts. Dr. Bill Bernard, Head of Internal Medicine at Rood & Riddle Hospital in Kentucky, discusses gastric ulcers, and why he prescribes GASTROGARD regularly.

In another ad, Laura Lukas, trainer of champion quarter horses, tells of how one of her horses suffering from gastric ulcers made a complete turnaround after treatment with GASTROGARD. She was amazed the horse was back in great health within weeks.

The last ad features D. Wayne Lukas, trainer of 12 Triple Crown event champions and 14 Breeders Cup winners, including the most recent winner Cat Thief. Lukas explains healing equine ulcers with GASTROGARD may mean a better shot at getting to the winner's circle.

Only GASTROGARD has been proven to heal or improve 99% of horses with gastric ulcers, even while the horses are still training.